Do women really like beards? Uncovering the truth about facial hair attraction

a young man with a short beard

Table of Contents

Do beards hold the key to winning more hearts, or will a clean-shaven face always have value? It’s a question women have pondered: do women like beards, or does a clean shave what attracts them?

Some swear by the rugged appeal of a full beard, while others believe a clean-shaven face exudes a more polished look. In this article, we shall discover the science underlying facial hair attraction, the evolutionary and psychological factors in play, and how grooming can make all the difference. 

By the end, you’ll have a clearer understanding of what women think about beards.

The science behind beard attraction: What do studies say?

Do women like beards or clean-shaven?

Research on this subject yields mixed conclusions, though certain interesting trends do emerge. Studies indicate that cultural, social, and individual factors influence women’s preferences for facial hair.

For example, a study in the journal Evolution and Human Behavior found that women typically rated men with stubble as more attractive than those with either full beards or clean-shaven faces. That said, full beards were often linked to perceptions of greater masculinity and dominance.

In another study, researchers asked women to evaluate men’s attractiveness based on different facial hairstyles. The results indicated that clean-shaven faces were generally viewed as more approachable and youthful, whereas beards were considered symbols of maturity and higher social standing.

This suggests that women’s preferences aren’t clear-cut but are shaped by context and circumstance.

Shaving and shaping a man's beard

The role of stubble in attraction

Stubble seems to be a perfect balance between the roughness of a full beard and the tidiness of a clean-shaven look. Several studies have noted the fact that stubble is the most universally attractive facial hair style.

It gives you the best of both worlds—that is, masculinity without appearing too aggressive. A study in 2013 published in the journal Behavioral Ecology pointed out that light stubble was found to be rated as the most attractive.

Why do women find beards attractive? The evolutionary and psychological factors

Beards and masculinity

From an evolutionary perspective, beards are traditional signs of masculinity and strength; the development of facial hair is a sign that testosterone levels are higher, which historically has been a plus in terms of health and reproductive potential. 

This may explain why some women find bearded men so appealing—subconsciously, they associate facial hair with protection and resourcefulness.

Social and cultural influences on facial hair preferences

In reality, it is the culture and social trends that greatly influence a woman’s choice of facial hair. History has shown moments when beards were fashionable, like during the Victorian era or more recently in the hipster trend.

Trends could then push personal preferences to their extent, such that whether a beard is in trend or not will matter more. Today the pendulum does seem to swing two ways: while many women love a rugged look with beards, others still prefer a clean-shaven face.

A bearded man lying in a spa with a mask and cucumbers

Do women like grey beards? The impact of aging on facial hair attractiveness

We take the relevant leads here from the way aging influences attraction to consider the discussion on beard preferences that follows. 

Greybeards, which used to be the surest sign that the man under them was aging, have gotten more appreciation in the past few years.

Most women find this incredibly attractive in a salt-and-pepper manner as a symbol of experience and maturity; this mirrors other changes in society where aging gracefully is now feted, and grey hair is not only a sign of slowing down but of character and depth. 

Let us move further into this topic by understanding how age and personal grooming choices might affect the perception of attractiveness and confidence in men with grey beards.

The appeal of distinguished beards

A man with a grey beard appears distinguished and sophisticated. These three traits are what some women find very attractive: wisdom, experience, and maturity.

Most women say that grey beards are quite appealing, and more so when well maintained. And really, all the same: a well-groomed grey beard gives a man an overall dapper look and makes him polished and confident.

Beard attractiveness: goatees, mustaches, and other facial hair styles

Are goatees still popular?

Goatees, a signature ’90s look, still hold their position in modern grooming styles. Whether it be as versatile and well-liked as stubble or a full beard is subjective, but a goatee can be attractive if styled properly.

They offer a unique look that can set a man apart from the crowd, adding a touch of individuality and flair.

two men with different beard styles

How grooming affects beard attractiveness: The key to making your beard irresistible

Essential Beard Oil: Nourish and shine

It’s essential to use the Essential Beard Oil to keep your beard nourished, soft, and manageable.

A well-groomed beard is more attractive to women, whereas good quality beard oil can make all the difference. It will prevent any itchiness and dryness, so your beard will look nice and feel good.

Beard Conditioner: Keep it soft and healthy

Another essential product in taking care of your facial hair is Beard Conditioner. It makes the beard soft and healthy, hence vital for an appealing beard. One that is soft and well-conditioned is likely going to attract good attention and compliments. 

Mustache and Beard Styling Wax: Define your look

Mustache and Beard Styling Wax will give you that desired shape for your beard and style; it will have that fine finish and well-maintained look.

Women appreciate a beard that looks intentional and cared for, rather than one that’s unkempt. Proper styling will make your facial hair stand out to its best.

African Black Shave Soap: Clean and Refresh

Whether you like your beard clean-shaven or just sharply outlined, African Black Shave Soap is one of the best decisions you could ever make. This gives one a neat, fresh look, and it helps maintain organization regarding grooming.

Sometimes getting that good-looking beard means the greatest importance in proper grooming can come first, which sometimes can be made easier with top-of-the-line shave soap.

The verdict: Is growing a beard worth it?

Sure, a beard can be an easy way to increase a man’s attractiveness to many people, but it also brings with it the importance of proper grooming. 

A well-kept beard can make a statement about you in terms of masculinity, maturity, and social status. The key, though, is to come up with the style that will fit you, while investing in quality grooming products to bring out its best.

Embrace your style with confidence

After all is said and done, it’s just a matter of keeping the best facial hairstyle for you, confidently; so, regardless of what is in fashion, good grooming is still good grooming. 

Whether you like the full beard look, stubble, or clean-shaven style, confidence, and care in your grooming routine will always be attractive. Enjoy top form on your beard with Sweet Comb Chicago grooming products.

Picture of Martin Lopez
Martin Lopez

Founder of Sweet Comb Chicago

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